By Mike O’Neill
Use of demographic information to inform targeting is virtually everywhere and increasingly precise. Demographics help us to understand past results, choose issues, target and customize messages and understand their differential impact on the electorate. Two factors may prevent your campaign or clients from harnessing the power of demographic data – limited campaign budgets and electoral or privacy legislation in jurisdictions outside of the United States. Faced with both of these constraints, we developed an alternative methodology for the collection and use of this important information.
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